A Flow Value Investing Course · Free for subscribers

Find the gap.
Time the trade.
Execute clean.

A practical course on the framework I use to find mispriced businesses and capture them with options. Built from real trades. No prior finance background required.

~60 minSelf-paced
7 chaptersInteractive
Real casesDELL · ONON · DECK · Semis
00

What is Flow Value Investing

Most retail investors lose on options because their thesis is right but their execution is sloppy. Most fundamental investors lose returns because they buy at the wrong time. Flow Value Investing fuses both: deep fundamental analysis to find the gap between price and value, careful timing to enter on a healthy setup, and options spreads to capture it with capped, defined risk.

Listen · Introduction
The Flow Value Investing approach in 90 seconds
~1:30

The framework in five steps

The framework runs left to right. Each step has its own job and a clear gate before moving to the next. Skip a step and the trade goes wrong. Do them in order and you compound a real edge.

STEP 01
Market & Industry

What is the business, where does it sit in the value chain, who matters.

STEP 02
Fundamentals

Pick the right metrics for the business type. Compare with peers honestly.

STEP 03
Valuation

Multiples, sum of the parts, implied perpetual growth. Cross-check.

STEP 04
Timing

Momentum, sentiment, insider activity. Is the window open?

STEP 05
Options

Pick the right spread. Check liquidity, IV, delta. Execute clean.

Why this combination

A value gap is the distance between what a business is worth and what the market is pricing. A positive gap means the business is cheap. A negative gap means it's expensive. Either way, the gap is the edge.

Buying or shorting the share captures the gap, but it ties up capital and exposes you to the full downside. Options spreads let you express the same view with a fraction of the capital and a maximum loss you set in advance. The two ideas reinforce each other. The fundamental work gives you conviction. The options structure gives you discipline.

Skin in the game. No hype. Clean execution. Flow in Practice

How to use this course

Each chapter teaches one step of the framework and shows how I applied it on a real trade. The interactive elements let you play with the numbers yourself. Audio narration runs alongside the key concepts and case studies. You can move through it in one sitting or pause and come back.

01 · MARKET & INDUSTRY

Where does the value sit?

Before any numbers, understand the business. What does it sell, to whom, where, and how. Then map the value chain it operates in. Value chains tell you who has pricing power, who's a price taker, and where the structural margins live.

Ten questions to anchor

Start every new name with these. If you can't answer them after thirty minutes of reading the 10-K and annual report, the business is unfamiliar enough that you should slow down.

01
What & to whom

Value proposition, customer segments, distribution channels. The basics.

02
Demand drivers

What macro or sector forces drive demand for these products and services.

03
Value chain map

All the steps from raw input to end customer. Where is value created and captured.

04
Market size

Addressable market and top players. A Marimekko chart shows it cleanly.

05
Disruption risk

Technologies or business models that could reshape the market in three to five years.

06
Main competitors

Who they are and how similar or different their operations look.

07
Product differentiation

What does the company sell that competitors can't easily replicate.

08
Growth vs market

Faster or slower than the underlying market. Direction matters more than the absolute number.

09
Moat type

Brand, network, switching cost, scale, regulatory. Real or aspirational.

10
Trend in moat

Strengthening, stable, or eroding. A weakening moat is a hidden bear thesis.

Listen · The value chain concept
Why mapping the value chain is the most underrated step
~2:00

The value chain, made concrete

A value chain is just the sequence of steps that turn raw inputs into a finished product sitting in a customer's hands. Each step adds value. Each step captures some of it as profit. The split between steps is rarely equal.

Some steps are commoditised and capture almost nothing. Others are bottlenecks where one or two players sit on most of the profit pool. If you know where the bottleneck is, you know where the durable margins live.

Case study · Semiconductors
Where the value sits in the chip industry
~3:00

Case study: the semiconductor value chain

Semiconductors are a textbook case. Six broad steps. Hover or tap each step to see who plays there, what they do, and roughly how much of the industry's value pool the step captures.

Where the profit sits in semiconductors
Illustrative value capture by step · figures are educational approximations
01
Design / IP
20%
Value capture
02
EDA Tools
5%
Value capture
03
Equipment
25%
Value capture
04
Materials
5%
Value capture
05
Foundry / Fab
35%
Value capture
06
Assembly & Test
10%
Value capture
Design & IP
ARM · Nvidia · AMD · Qualcomm · Broadcom · Synopsys (IP)

The architecture of the chip itself. Fabless designers and IP licensors. Very high gross margins, capital-light, but require enormous R&D spend and engineering talent. ARM licenses an instruction set used by billions of devices. Nvidia designs GPUs that TSMC manufactures.

Numbers are illustrative for teaching. Real value capture shifts year to year depending on cycle position, supply tightness, and tech transitions. The point is the shape, not the precision: design and fabrication dominate, with equipment as a structural bottleneck because only a handful of firms (ASML, Applied Materials, Lam, TEL, KLA) can supply the tools needed to manufacture at the leading edge.

What this tells you about a name

If a semiconductor name sits in foundry (TSMC), you're underwriting capacity, cycle position and yield ramps. If it sits in equipment (ASML), you're underwriting an oligopoly with extreme switching costs. If it sits in fabless design (Nvidia, AMD), you're underwriting product cycles, talent and competitive position.

The fundamentals you watch and the multiples that matter change completely depending on where in the chain the business sits. That's the lesson from this step. Get the position right before anything else.

02 · FUNDAMENTAL ANALYSIS

Pick the right metrics

Most retail mistakes start here. Investors apply the same metrics to every business they look at. A capital-intensive industrial doesn't get measured the same way as a software firm or a project-based contractor. Use the wrong metric and you'll get the wrong answer with confidence.

Trends matter more than levels

Look at the past three to five years across two simple lines: organic vs inorganic growth (acquisitions can mask weak underlying demand), and gross and operating margins. A company growing the top line via acquisitions while margins drift down is telling you something the headline doesn't.

Different businesses, different metrics

Capital-Intensive
Does it create or destroy value?

Check ROIC vs WACC. If ROIC > WACC, every dollar invested earns more than it cost. Compare with competitors. Big ROIC gaps explain big valuation gaps.

SaaS / Software
Retention is the engine

Net Revenue Retention, churn, CAC, LTV, Rule of 40 (growth + margin ≥ 40%). Revenue growth alone misleads if churn is high.

Project Businesses
Compare project economics

Fiscal-year numbers obscure project-level performance. If the firm discloses it, compare on project margins and backlog quality.

Listen · The one-dollar test
ROIC vs WACC in plain English
~2:30

The one-dollar test (ROIC vs WACC)

A business creates value when each dollar it invests becomes worth more than a dollar. That's the test. Two metrics make it concrete:

  • ROIC (return on invested capital) is what the business actually earns on the capital it has put to work.
  • WACC (weighted average cost of capital) is what that capital costs, blending debt and equity.

When ROIC is above WACC, the business creates value as it grows. When they're equal, growth adds nothing. When ROIC is below WACC, growth actually destroys value. The treadmill analogy is useful: you can speed it up, but if it's pointed the wrong way, you're going backwards faster.

Three businesses, same $10,000 invested

Each invests $10,000. Cost of capital is 8%. The cash flow they generate determines what that investment is actually worth.

CF = $500/yr
$6,250
Value destroyed

ROIC = 5%, below the 8% cost of capital. Each dollar of investment becomes worth 62.5 cents.

CF = $800/yr
$10,000
Value neutral

ROIC = 8%, exactly the cost of capital. Growth adds nothing here. The treadmill is on, going nowhere.

CF = $1,100/yr
$13,750
Value created

ROIC = 11%, above the 8% cost of capital. The faster this business grows, the more value it builds.

This is the single most important fundamental check for a capital-intensive business. A high-ROIC, growing business is a compounding machine. A low-ROIC business growing fast is destroying capital while the headline still looks impressive.

Watch for distortions

Reported numbers can lie temporarily. Strip out currency translation effects (especially relevant for European firms reporting in USD), one-off restructuring charges, lawsuit settlements, and large M&A. For example ON Holdings in 2025 is a good example: It reported net income fell year on year despite 30% revenue growth, almost entirely because of a CHF 173m FX revaluation loss.

03 · VALUATION

The right price is what you'll pay for it

There is no mathematically correct price for a business. In 15 years as an investment banker I saw the same asset attract bids ranging from one times to ten times what others offered. Absolute valuation is a difficult exercise. Relative valuation, cross-checked with two or three other techniques, is what reveals the gap.

Three lenses, one decision

I use three lenses together. Each one catches a different kind of mispricing.

Lens 01
Valuation multiples

How does the price compare with similar businesses today. Pick the right multiple for the industry. Never rely on just one.

Lens 02
Sum of the parts

Value each segment of a multi-business firm against its own peer group. Reveals hidden value or hidden weakness.

Lens 03
Implied perpetual growth

Reverse the DCF. Ask what growth rate the current price assumes. Compare it with what the business actually delivers.

Lens 01 · Valuation multiples

Multiples are the most common comparison tool because they collapse a lot of information into a single number. The trap is picking the wrong one. P/E is the default and works for most consumer and industrial businesses. It breaks down for real estate, mining, or asset-heavy financials where the asset base matters more than current earnings. There you want price-to-book or price-to-cash-flow.

Always use at least two. P/E plus EV/EBITDA. Or P/B plus dividend yield. A divergence between two multiples is itself a signal worth investigating.

Case study · DELL
Sum of the parts: how DELL was hiding a +76% gap in plain sight
~3:30

Lens 02 · Sum of the parts

Very few businesses are pure plays. Most operate in several markets with different competitors and different economics. Companies disclose this in the segment notes of their 10-K (they aren't obliged to, but most do). When the segments look very different from each other, valuing the whole company against a single peer group creates a distortion.

Sum of the parts fixes that. You value each segment against its own appropriate peer group, then add them up. It's the technique activist funds use to argue for spin-offs, because the parts often add up to more than the whole.

Worked example · DELL Technologies · Feb 2026

Two businesses, one wrapper

DELL reports two segments. CSG (Client Solutions Group) is the consumer side: personal computers, accessories, low growth, low margin. Its closest peer is HP. ISG (Infrastructure Solutions Group) is the B2B side: servers, storage, networking, growing fast on the back of AI data centre build-out, with healthier margins. Its peers are enterprise infrastructure players like Cisco, IBM, NetApp.

The market values DELL as a single block, which means the high-margin ISG business is dragged down by the lower-quality CSG comp. Valuing each segment against its own peer group tells a different story.

$117
Market price (Feb 2026)
$205
SOTP implied price
+76%
Upside revealed
DELL Sum of the Parts Valuation
Enterprise Value in USD millions · ISG valued at enterprise peer multiples, CSG at HP-style multiples

Reading left to right: ISG segment alone would be worth $125bn against enterprise infrastructure peers. CSG segment alone adds $28bn. Together: $153bn implied enterprise value. The current market values DELL at $96bn. The $57bn gap is the premium the market is missing by valuing both segments under one multiple.

The mechanics behind the chart: DELL trades at roughly 8.8x EV/EBITDA on a consolidated basis. The enterprise infrastructure peer median is around 11.5x. HP trades closer to 6x. Applying segment-appropriate multiples to ISG and CSG separately gives a fair enterprise value 58% above where DELL trades. Convert that back to share price and you get $205 versus the market's $117.

This is the kind of structural mispricing that activist funds chase, and one of three valuation arguments that supported the bullish DELL thesis in early 2026.

Listen · The reverse DCF
What growth rate is the market pricing in?
~2:30

Lens 03 · Implied perpetual growth rate

A standard DCF projects every line item out for ten years, picks a terminal growth rate, and spits out a price. It's a precise-looking exercise built on dozens of guesses. I don't use it that way.

The better use of cash flow modelling is to reverse it. Start from the price the market is currently paying. Hold the cost of capital constant. Solve for the perpetual growth rate that justifies that price. That single number tells you what the market is implicitly assuming about the future.

Enterprise Value = NOPAT × (1 + g) / (WACC − g)
Gordon growth model · solving for g gives the market's implied perpetual growth rate

Once you have g, compare it with reality. If the implied growth rate is below long-term GDP growth (3 to 4%) and the business is healthy and growing at least at the industry rate, that's a strong positive value gap. If the implied rate is well above what any business has sustained in perpetuity, that's a strong negative gap.

Worked example · On Holding (ONON) · April 2026

What growth is ON's price assuming?

At $38 per share, ONON traded at an enterprise value of roughly $13.1bn. The business generated about $409m of NOPAT (operating profit after tax) in FY2025. Apply a 10% cost of capital. Solve the Gordon growth formula for g.

The answer comes out at around 6.7%. That's the perpetual growth rate the market is pricing in. Roughly three percentage points above nominal GDP. Demanding for any business, but not blue-sky. It implies the market is applying a moderate discount for execution risk rather than betting on a flawless scaling story.

Reverse DCF · ONON
Drag the perpetual growth rate slider to see what enterprise value and share price the market would justify. Compare with the actual price of $38.
$409m
10.0%
325m
Implied Enterprise Value
$13.2bn
vs market: in line
Implied Share Price
$38
vs $38 market: in line
Positive gap Fair Negative gap
6.7%
0% 3% 6% 9%+

Read the gauge like this. Below 3%, the market is pricing growth slower than the economy, which for a healthy growing business signals a strong positive gap. Between 3% and 6% is fair territory for most quality compounders. Above 6%, the price is leaning on aggressive assumptions and the business has to deliver to hold its multiple. Above 9%, you're in pure-narrative pricing.

The lens is most useful when you cross-check it. ONON's reverse DCF at 6.7% matches what its peer-multiple analysis suggests (slightly cheap on growth-adjusted P/E). Two independent lenses agreeing gives you confidence. Two lenses disagreeing is itself useful — it tells you to dig deeper before committing.

04 · VALUE GAPS & TIMING

The gap is half the trade

Finding the gap is necessary but not sufficient. Options have an expiry date. A great thesis at the wrong moment is a losing trade. Three timing indicators help me decide whether the window is open.

Listen · Timing the entry
Why three signals beat one
~2:00
SIGNAL 01
Momentum

Is the stock setting up or rolling over? Three indicators I track:

  • RSI — overbought above 70, oversold below 30
  • Stock vs 50DMA — % distance from the 50-day moving average
  • 5-day momentum — short-term direction
SIGNAL 02
Sentiment

What is the market actually thinking about this name right now?

  • X / social — Grok summaries of recent chatter
  • Analyst ratings — direction of revisions matters more than the level
  • IBKR sentiment — built-in tools in the trading platform
SIGNAL 03
Insider trading

Management putting their own cash in is one of the cleanest signals there is.

  • Insider buys — statistically meaningful for positive gaps
  • Insider sells — noisy, often tax or diversification, less useful
  • Buy cluster — multiple insiders buying in the same window is rare and powerful

No timing signals = no trade

The discipline here is the same as in the rest of the framework. If the gap is there but the timing signals are all negative, you don't force the trade. Options decay every day. Paying time premium for a trade that's not yet ready is one of the most common ways retail traders bleed capital.

Walking away costs nothing. The DELL case in the project files is a good example: the gap was clear, but options volatility was elevated ahead of earnings and bid-ask spreads had widened. I stood down and waited. Volatility eventually normalised and the entry became cleaner.

05 · OPTIONS STRATEGIES

Capture the gap, cap the risk

Once the gap is identified and the timing signals are green, the final question is structure. The cleanest expression is a bi-directional spread: capped upside, capped downside, known maximum loss before you enter. Long call bull spreads for positive gaps, long put bear spreads for negative gaps. The trade is closed before expiry, so realised P&L is driven by the spread's mark-to-market value on the day you exit, not by where the stock sits at expiry.

Listen · Spreads in plain English
Spreads, and why we exit before expiry
~3:00

Bull call spread (for positive value gaps)

You buy a call at a lower strike. You sell a call at a higher strike. Same expiry. The premium you pay on the lower call is partly offset by the premium you collect on the higher one. Net debit at entry equals your maximum theoretical loss. Spread width minus debit equals the maximum theoretical gain.

This is the trade I use for positive value gaps where I expect the stock to rerate toward fair value over the next two to three months.

We do not hold the spread to expiry. The plan is to exit when the thesis plays out, well before the options expire. Realised P&L is driven by the spread's mark-to-market value on the day you close the trade, not by where the stock sits at expiry.

The chart below shows the at-expiry payoff envelope. Think of it as the theoretical floor and ceiling. In practice, the trade is closed earlier, somewhere along the path between those bounds. Drag the strikes to see how the envelope changes.

Bull Call Spread · At Expiry vs Prior to Expiration
Stock at $100 today. Solid line is the at-expiry payoff. Dashed red line is the mark-to-market P&L 30 days before expiry, assuming 30% implied volatility. Realised exits typically land on the dashed line, not the solid one.
Max Loss (theoretical)
−$4.80
Break-even at expiry
$104.80
Max Profit (theoretical)
+$7.20
Risk / Reward
1 : 1.50
A real trade lifecycle
Same 100 / 112 spread, $4.80 debit. Stock rerates from $100 to $112 over six weeks. Trade closed at the target, 45 days before expiry.
Day 0
ENTRY
Stock $100
Pay $4.80 net debit
Day 30
MID-LIFE
Stock $107
Spread MTM ~$6.50
Day 45
EXIT
Stock $112
Sell for ~$8.50
Realised P&L +$3.70 per share
Roughly 51% of theoretical max profit ($7.20), locked in 45 days before expiry. The framework is built to harvest the bulk of the move, not the last cent. The same logic applies, inverted, to the bear put spread below.

Bear put spread (for negative value gaps)

Mirror image. You buy a put at a higher strike. You sell a put at a lower strike. Net debit is the maximum theoretical loss. Spread width minus debit is the maximum theoretical gain. This is how I express a negative value gap thesis, a business priced for perfection where the market has not yet adjusted to weaker fundamentals.

Same exit logic as the bull call spread. Close the trade on its mark-to-market value when the thesis plays out, not at expiry.

Bear Put Spread · At Expiry vs Prior to Expiration
Stock at $100 today. Solid line is the at-expiry payoff as the stock falls toward the lower strike. Dashed red line is the mark-to-market P&L 30 days before expiry, assuming 30% implied volatility.
Max Loss (theoretical)
−$4.50
Break-even at expiry
$95.50
Max Profit (theoretical)
+$7.50
Risk / Reward
1 : 1.67

When to exit

Four exit triggers govern every spread. Whichever fires first ends the trade. The point is to take the trade off the table when one of these conditions is met, not to wait for expiry.

Trigger 01
Target reached

The underlying hits your thesis target price. Close the spread at its mark-to-market value. This is the cleanest exit.

Trigger 02
50% of max profit

The spread's mark-to-market value reaches roughly half of the theoretical max profit. Lock it in. The marginal reward for waiting is small relative to the risk.

Trigger 03
Thesis breaks

The catalyst fails, the fundamentals shift, or the invalidation level prints. Close the trade regardless of P&L. Discipline beats hope.

Trigger 04
10 to 15 days to expiry

Time decay accelerates sharply inside the final two weeks. Exit before that window, even at a partial loss. The position becomes too sensitive to short-term noise.

Three checks before clicking buy

Before placing any spread, three execution parameters need to pass. None of them are negotiable.

Check 01
Open Interest

How many contracts are outstanding at this strike. Low open interest means low liquidity, wide bid-ask, and slippage on entry and exit. Aim for OI > 500 per leg.

Check 02
Implied Volatility

IV is the market's expectation of how much the stock will move. High IV makes options expensive. Low IV makes them cheap. Buy spreads when IV Rank is low. Sell premium when it's high.

Check 03
Net Delta

Delta is how much the spread moves for a $1 move in the underlying. Target 0.15 to 0.40 net delta for a balanced directional trade. Too low and you need a huge move to profit.

These three sit alongside a written thesis, a defined catalyst, an invalidation level, and a position size that caps your loss at no more than a few percent of trading capital. The execution guide in the FVI library goes through each in detail.

06 · PUTTING IT TOGETHER

The framework, end to end

You now have the five steps. The point of the framework is that each step has a gate. You don't move to the next step until the current one passes. That's the discipline that turns a good thesis into a clean trade.

Listen · Wrap up
From here, what to read and practise next
~2:00

The framework recap

StepJobGate to clear
01 · MarketUnderstand the business and its value chain positionYou can explain in plain English what they sell, to whom, and why
02 · FundamentalsPick the right metrics for the business typeROIC > WACC (capital-intensive) or healthy retention/Rule of 40 (SaaS)
03 · ValuationApply at least two of three lensesAt least two lenses agree on the direction of the gap
04 · TimingRead momentum, sentiment, insider activityAt least two of three signals support the entry
05 · OptionsPick the right spread, check OI / IV / deltaAll three execution checks pass and max loss is sized correctly

Common pitfalls

  • Skipping value chain analysis. If you don't know where in the chain the business sits, you'll pick the wrong peers and the wrong metrics.
  • Relying on one valuation lens. Single-lens analysis catches one kind of mispricing. Three-lens analysis catches more and protects you from false positives.
  • Trading before timing signals confirm. A great thesis at the wrong moment is a losing trade. Options decay every day.
  • Forcing illiquid strikes. Low open interest means wide spreads. Wide spreads mean you give back 10%+ of the trade to market makers before the underlying moves.
  • Sizing too big. No single trade should risk more than a few percent of trading capital. Sizing is what keeps you in the game across losing streaks.

Where to go from here

The case studies in the Flow Value Investing library work through the framework end to end on real names. DELL, ONON, DECK, CRWD, and others. Each one shows the gap analysis, the timing decision, and the options trade or the decision to stand down.

The Option Strategy Execution Guide goes deeper on the mechanics of strikes, expiry selection, IV regime adjustments, and the go/no-go checklist before placing the order.

Practice is the strategy. If you cannot do it consistently, it is not your strategy. Flow in Practice